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+<!DOCTYPE html PUBLIC "+//ISBN 0-9673008-1-9//DTD OEB 1.0 Document//EN"
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+<title>Bill Wattenburg’s Background: Executive Summary</title>
+</head>
+
+<body>
+
+<h1>Executive Summary</h1>
+
+<p>Bill Wattenburg is one of the most interesting, if not bizarre, media
+personalities we have ever researched. Most professional broadcasters would be
+jealous of the high celebrity Bill Wattenburg has gained on the West Coast. He
+is a ruggedly handsome and athletic man with a brilliant mind. He has both a
+voice and a presence on the air that is the envy of many in radio and
+television. He switches easily between serious intellectual and humorous
+entertainer as the occasion demands. <i>But he seems to deal with his media role
+as if it is just a pleasant hobby.</i> An ABC executive in San Francisco told us
+that he will only do radio and television shows on weekends. This position may
+be explained by his other activities and accomplishments. He is a well-known
+scientist of some notoriety in the public eye. He presently holds the title of
+research scientist at California State University, Chico, where he works during
+the week.</p>
+
+<p>A news organization may have some difficulty in forcing him to confine
+himself to reporting the news instead of trying to make the news. He has
+displayed considerable news-making desires in his very public dealings with
+government agencies. This should be of concern to a network news organization
+that must protect confidential relationships with high-level contacts in the
+government. This observation is supported by his confrontational tactics
+reported in the section <a href="confrontations.html">Public Confrontations</a>.</p>
+
+<p>We do believe, however, that he would be a very effective and popular
+network news commentator or show host. Both his credibility and integrity appear
+to be very high.</p>
+
+<p>Our contacts in the media have told us that since 1988 he has turned down
+numerous offers to host major radio and television shows in Los Angeles and New
+York as well as San Francisco. One LA radio station executive said that he
+offered Wattenburg three times his KGO Radio salary and he turned it down.
+Contacts at a major movie studio say he also passed up another movie role that was
+offered after his <a href="movies.html">appearance in two Clint Eastwood movies in 1988 and
+1989</a>, saying that he did not have the time.</p>
+
+<p>Our general impression is that it may be difficult to convince him to expand
+his media role because of his interests in his scientific work and other
+activities. From what we were able to observe of his considerable financial
+resources, it would appear that money will not be a big factor in what he
+chooses to do in the near future.</p>
+
+<h2>Our Recommendation for Executive Negotiations with Bill Wattenburg</h2>
+
+<p>For those who do not have time to read this lengthy report in full, we
+suggest three sections in particular that we believe provide the best analysis
+of his talents, his personality, and his style in dealing with professional and
+business associates. These sections are: <a href="TalkRadio.html">Talk Radio</a>,
+<a href="colleague.html">A Colleague’s Observations</a>,
+and the <a href="BlueWater.html">Blue Water project</a>. We suggest careful review of his other
+projects on the <a href="creditcards.html">Magnetic Credit Cards</a> and
+<a href="GoldMine.html">the Gold Mine</a> before any contract negotiations of
+a legal nature with him.</p>
+
+<p>An astute reviewer of this report who specializes in resolving executive
+conflicts in major corporations has offered this observation:</p>
+
+<blockquote>“His behavior appears to be iconoclastic in his dealings with other
+professionals in their own fields if they challenge him in some arrogant or pompous
+manner. This behavior pattern and an obsessive desire to maintain independence
+seem to be common elements in all his public exploits. He seems to enjoy his
+accomplishments in very private ways and is not driven by a desire for career
+advancement or immediate monetary rewards. However, this may be deceiving. He
+has obviously achieved great notoriety and professional respect in his own ways.
+This may have been financially rewarding beyond what most professionals might
+achieve in a conventional manner. In dealing with him an any business or
+professional situation, one should be on guard to not unnecessarily challenge
+his competitive instincts unless there is a major mutual objective to be
+accomplished.”</blockquote>
+
+<p><b>We strongly recommend that you see him in action <i>when he is live on the
+air in the studio</i> before making any appraisal of his media talents. In
+private interviews, he is very laid back. He responds with vigor only when you
+aggressively challenge him on some subject. Otherwise, he displays very little
+of the brilliance and wit that he delivers when he is on the air. We doubt that
+he will sell himself in an executive interview. In our interviews with him, he
+didn’t mention any of his many exploits detailed herein until we brought up the
+subjects and asked him to comment on the press reports and interviews with
+others. His attitude seems to be that if you don’t already know something about
+him, why should he tell you. He will try to deflect a conversation toward the
+interviewer (Who are you? Where are you coming from? What do you like to do?)
+This is complimentary, but often evasive.</b></p>
+
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